Located in Saratoga Springs, New York, The Mercantile Kitchen & Bar calls one of the most beautiful and historic buildings on Broadway, home. It is a place where everyone is welcome and sure to find a dish they love. Inspired by old diners, the idea behind the design was to create a simple yet welcoming identity that was recognizable yet not overly stylized or gimmicky. As a harkening back to simpler times, the focus stays on food and the people you share it with.
Creative Direction, Design & Photography: Kate Byrne