Saratoga Horseworks is a horse clothing company that manufactures and sells products here in the United States. Each piece is made-to-order appealing to a broad range of customer needs. Because of the potential for thousands of different customization variables including color, size, trim, etc., it was important that the site be as straightforward and as intuitive as possible. We chose an image-heavy layout that communicated easily the large catalog of products and the beautiful detail of each item. Supporting the images are easy to navigate drop-down menus that show the various options available for each product. Additional features also added to the site were videos, featured products, dealer-side login/pricing as well as social media feeds.
Website: Kate Byrne / Photography: Kate Stephenson